Armani Group, TVBI Company Limited Sign MoU to Cement Strategic Partnership

Armani Group today announced a landmark partnership with TVBI Company Limited, Hong Kong’s leading broadcaster with a global footprint, through the signing of a strategic Memorandum of Understanding (MoU). The alliance will bring exclusive lifestyle perks and entertainment experiences to buyers of Armani Group projects, reinforcing Armani Group’s reputation as a trusted developer committed to delivering an exceptional ownership experience.

This collaboration enables Armani Group to leverage TVBI’s global media network to amplify the visibility of its luxury projects and brand presence across international markets, while TVBI strengthens its presence in Malaysia’s premium property and luxury sectors. Both parties emphasized that the partnership is designed to create high-value experiences for discerning audiences, including access to the TVBAnywhere+ App, which offers an extensive selection of premium content such as the popular dramas The Queen of Castle, The Fading Gold, and upcoming highly anticipated drama- The Queen of News 2. The latter two feature actress Hera Chan  providing viewers with a diverse and high-quality entertainment and lifestyle experience

The signing ceremony at Armani Hallson KLCC Sales Gallery was graced by the presence of TVB artistes - Elaine Yiu, Hugo Wong and Hera Chan , bringing star-studded allure and glamour to the event. Their participation signals Armani Group’s unrivalled credibility in the luxury property market, cementing the company’s reputation as a developer that commands both trust and admiration.

Jonathan Yam, International Marketing Director of Armani Group highlighted, “At Armani Group, we are committed to delivering on every promise made to our buyers and investors. Our track record shows our commitment to quality, innovation and timely delivery – ensuring every development we undertake stands as a testament to our dedication.” He added, “our collaboration with TVBI further enhances the experience we provide, bringing exclusive lifestyle benefits and premium entertainment to our buyers, reinforcing that choosing Armani Group means choosing a developer that is credible with impeccable record of excellence.”

Following the successful signing of the Strategic Collaboration Memorandum, Armani Group’s International Marketing Director Jonathan Yam, Deputy Chief Executive Officer Chris Yong and Group Sales & Marketing Director William Lau exchanged commemorative token with TVBI’s Regional Media Sales Head Marvin Sze, Sales Director Hazel Lee and Senior Marketing Communications Manager (International Business) Colin Leung symbolizing the cordial partnership between both parties.

The ceremony concluded with a group photo featuring TVB artistes Elaine Yiu, Hugo Wong, and Hera Chan, together with representatives from both sides and the attending guests.

Since its official launch in August 2025, Armani Hallson KLCC has achieved an impressive 70% positive take-up rate to date. With an estimated gross development value (GDV) of RM3 billion, Armani Hallson KLCC represents Armani Group’s most significant project within Kuala Lumpur’s prestigious Golden Triangle. For sales enquiries, visit armanihallsonklcc.com.my/ or call 03-48100413 for more details. Schedule a visit to the Sales Gallery, conveniently located and easily accessible via Waze and Google Maps for Armani Hallson KLCC Sales Gallery.